Bancroft’s original recipe development has led to some of the most coveted (and copied) restaurant dishes in the Vancouver market. Although he knows when to stay in the background and let the chef take the spotlight, Bancroft’s fresh and healthy approach and keen ability for trend forecasting, food cost management and ingredient sourcing, set him apart. If you are looking for the next hot dish that everyone will be copying, chances are Bancroft’s got it under his hat.
Product Development and R&D
Bancroft’s groundbreaking work with Garden Protein International has furnished many international contacts with flavourists, food scientists, commissaries, buyers, and international corporations such as Whole foods, Nestle and Kraft. He is the winner of the 2007 Sial D’Or award for new product innovation and has been a member of the Research Chef’s Association (Atlanta) since 2003.
Restaurant Concept Development
Bancroft travels and dines extensively, keeping up-to-date on the latest international culinary and restauranttrends. More important, he is able to distill the information in to a workable concept taking careful consideration of the target market, scalability and profitability factors.
For example, Bancroft is responsible for introducing Vancouver’s first enomatic wine system in a restaurant (Uva Wine Bar). From chefs to menus to plateware, Bancroft can source all the components of a successful launch or restaurant redesign.
As Western Canada’s premier food stylist, Bancroft has styled progressive food photography for clients such as SunRype, Earls, President’s Choice and Vancouver Magazine and Western Living. Working in-studio with top food photographers, Bancroft has developed a reputation and relationships that have produced award winning spreads and ad campaigns.
Private Tastings and Events
Murray is the owner of Studio K, a modern, two-level loft in the Olympic Village with presentation kitchen and dining facilities which can be used for private cocktail events for up to 30 or sit-down dinners for 10. Bancroft has also consulted on the design aesthetic and menus for fashion client events for Tara Parker Tait Public Relations.
As the former host of City TV’s Barely Cooking and having done countless live TV and radio interviews, Bancroft is comfortable representing your company on set and doing live cooking segments, or demonstrations at food expos and tradeshows.
|Cactus Club Cafes||BCLDB (BC)||BC Seafood Marketing Board|
|Canadian Living Magazine||Chatelaine Magazine||Chances Casino|
|Cibo Trattoria||Condé Nast Magazine||Costco|
|Dairy Farmers of Canada||Dutch Pannekoek House||Earls Restaurants|
|Fashion Magazine||Food Network Canada||UK|
|Globe and Mail||Garden Protein Int.||Hallmark Poultry|
|Loblaw||LCBO (Ontario)||McDonalds Europe|
|Sunrise Soya Foods||Tobasco||Vancouver Magazine|
|Western Living Magazine||Whole Foods Market||Wild Ocean Seafood|